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FROM THE HEART'S

FUND YOUR FILM

Fundraising Page Setup Instructions


IMPORTANT: In order to create a fundraising page, your project needs to be Fiscally Sponsored (with application and signed contract on file with From The Heart). Learn about or apply for Fiscal Sponsorship HERE.

If you have been approved for Fiscal Sponsorship and are ready to set up your fundraising page, the following instructions will guide you through the process.

Please read through all the steps completely before proceeding.

A GREAT FUNDRAISING PAGE

A great fundraising page will include a pitch video, a main image, additional pictures, a compelling story with a call to action. The pitch video is the single most important element of your fundraising campaign. It's essentially your elevator pitch that conveys to potential donors who you are, what you're film is about, and why people should care enough to fund it. Keep it to 2 ½ to 3 minutes.

Under that should go text that tells your story, and offer additional details about the project, such as a breakdown of the budget, a synopsis, and cast and crew bios. Explain who you are and why you are trying to raise the money. Include pictures and infographics.


WHAT YOU'LL NEED FOR YOUR PAGE:

  1. Project/Film Title (required)
  2. Project category – please choose one: Documentary, Feature, Short, TV or Web Series
  3. Link to your video (Vimeo or YouTube ONLY) (optional, but highly recommended)
  4. Main Image (acts as a thumbnail for your video or as a header image) (required)
  5. A sincere Call to Action that represents your goals for your project (CTA #1 is required and has space for a maximum of 50 characters; CTA #2 is optional and has a 90 character maximum)
  6. Fundraising goal amount for your campaign (optional). Note, if an amount is entered, it will be published to the page, along with the percentage raised toward your goal. If a goal is not entered, it will not be shown on your page.
  7. Description of the project, synopsis, etc. (highly recommended)
  8. Info about the crew/filmmakers (recommended)
  9. Additional images (from the film, behind the scenes, of the crew, etc.) (highly recommended)



STEP 1: SELECT YOUR PROJECT'S FORMAT OR CATEGORY

Do not enter the name of your project here. Instead enter one of the following categories that best applies to your project:

  • Documentaries
  • Feature Films
  • TV & Web Series
  • Shorts
  • Events
  • Podcast & Radio
  • Books
  • Other Project

Once you've started typing a category into the search box, select it from the drop-down menu.

If you're getting stuck on this first step, it's likely because, rather than entering your project's title in the "Search For Your Cause" search box, you need to instead enter the category or format of your project (i.e., documentaries, shorts, feature films, etc.).

Click "Create a Fundraiser" and proceed to set up your account and your project's fundraising page. Note your account login information so you can make edits to your page later if you need to.




STEP 2: SELECT "INDIVIDUAL" OR "TEAM" FUNDRAISER

We recommend selecting "Individual" here.

Selecting "Team" means that an extra button will appear at the top of your page that lets others create fundraising pages beneath yours. This distracts from the main goal of getting donations for your project.


Example with "Team" selected (note the extra "Start Your Fundraiser" button):

Screen Shot 2016-05-20 at 3.11.54 PM.png


Example with "Individual" selected (recommended)

Screen Shot 2016-05-20 at 3.12.25 PM.png





STEP 3: ENTER YOUR PROJECT'S TITLE (this is usually your film's title)

Enter the full title for your project here. Only use the title rather than something like "Support my Film!"




STEP 4: UPLOAD YOUR MAIN PHOTO

Upload your main film image. If you add a video (next step), this image will act as your video's thumbnail.

Ideal dimensions are 883 pixels x 475 pixels. Acceptable formats are JPEG and PNG.

Select "Top" for Photograph Crop.




STEP 5: ADD A VIDEO

Enter the URL for your Trailer or Pitch Video. Note that the system currently only accepts videos from YouTube or Vimeo.

Make sure to include the "http://" portion of the URL.

Note: If your video is on Vimeo, the link you send must be the link from the "SHARE" section. You can get that link by clicking "Share" and copying the link from the Share popup window. See below screenshots:

    Screen Shot 2016-09-13 at 6.57.46 PM.png
    Screen Shot 2016-09-13 at 6.58.54 PM.png




STEP 6: ENTER YOUR GOAL AMOUNT

IMPORTANT: You can enter your goal amount here, and doing so will show the amount on your page. The percentage raised toward your goal is also shown. The percentage raised increases automatically as donations are received through your page.

Entering $0 in this field or leaving it blank will hide the goal amount and percentage raised. You might consider hiding your goal amount until you've raised a higher percentage toward it, so people won't think you're too far from your goal to support the film. Then later, you can go back in and edit this field to show your goal amount once you've raised a more substantial percentage toward it.

Example:




STEP 7: ADD A CALL-TO-ACTION

Enter a Primary and Secondary Call-To-Action.

These will be displayed as an overlay on the bottom of your main image.

A Primary call to action might be something like "Donate today, and be a part of creating a world-changing film".

A secondary call to action might be "Your tax-deductible donation can help change the world."

We recommend sincere calls to action that convey the focus and goals of your project.




STEP 8: ADD PAGE CONTENT

Enter the main information for your project here.

Make sure the first few sentences both capture the audience's attention and inform them about the film.

Here are some items to consider for your page content:

  • Synopsis
  • Answering the "Why" – Why are you making this film? Why are you raising funds? Why should someone support this?
  • Cast and Crew Information
  • Budget
  • Social Media Links
  • Additional Images and Videos
  • Incentives for Donating
  • Marketing / Distribution Plan
  • A Final Call to Action

RECOMMENDED: In this section ("Tell your friends why you are raising money…"), we recommend including at least a description of your project, several additional images, and info about the filmmakers, as these minimal elements (and the others listed above) can help engage potential donors.




STEP 9: SAVE YOUR PAGE

Screen Shot 2016-05-20 at 3.33.25 PM.png

Click "Save and Preview." You will have the option to add more information, which we recommend doing before submitting for approval.




STEP 10: EDIT PAGE AND ADD MORE INFO - REQUIRED AND OPTIONAL

Once you click Save, you will see a PREVIEW of your page.

Click "Edit Page" at the top of the page to add additional info.

IMPORTANT: You have the option to "Submit for Review" now, but please add more information before submitting. For example, the section where you add Your Contact Information is necessary for us to issue your payments.




ADDITIONAL INFO TO INCLUDE:


REQUIRED: Contact Information

This is necessary for us to issue your payment.

Enter all of your contact info.

IMPORTANT: This is necessary for us to issue your payment. Payments are issued via check every two weeks and include your total donations collected for that period minus the applicable fees*.

*Fees = 7%
This fee covers the credit card processing fee, as well as accounting, project/page support services, and our other efforts to support filmmakers, such as the Roy W. Dean Grant.
Donors have the option to cover this fee for a project by adding the amount to their donation at checkout.


REQUIRED: Video Title

Enter a title for the video you added earlier. The title will be displayed at the top of a popup that opens when someone hits the play button for your video.


OPTIONAL: Select Categories (genres) For Your Project

Check as many categories as apply.


OPTIONAL (but we will go ahead add this for you if you do not): Select Donation Amounts

Enter present donation amounts.
The recommended donation amounts are: 25, 50, 100, 300, 500, 1000. You can just copy and paste them from here.

Make sure that "Allow Custom Donation Amount" is checked. If people want to donate less than $25 or a different amount than the preset, checking this box allows them to do so.


OPTIONAL: Set Start Date Of Your Fundraiser

IMPORTANT: We recommend you set the fundraising campaign as today's date, and leave the "When will your fundraising effort stop?" field blank.

If you choose to enter an End Date for your fundraiser (say, if it's for an event), then your page will be archived after the end date.


OPTIONAL: Receive Donation Notifications (highly recommended)

We highly recommend you leave this checked so you can receive daily donation notifications.




STEP 11: RE-SAVE, AND SUBMIT FOR REVIEW AND APPROVAL

Click "Save and Preview".

Then at the top of the page, click SUBMIT FOR REVIEW.

Administration will be notified automatically that your page has been submitted. Usually within a day or two, we will either approve it or request modifications.

You can login to your account and make changes to your project at any time by visiting: https://fromtheheartproductions.givecorps.com/donors/sign_in.




STEP 12: SHARE YOUR PAGE

Once your page is approved, you will receive an email notification and you can now start accepting donations. The email notification will include the page's URL, along with instructions to create a "Donate" button on your website, emails, or other marketing materials. The Donate button should link to your fundraising page.





Ready to Create Your Page?





Get back to this page at any time by doing one of the following:

  1. Bookmark this page.

  2. Go to the main page of our fundraising platform, Fund Your Film, and click the link in the footer menu "FUNDRAISER SETUP INSTRUCTIONS".
  3. Visit our main website, FromTheHeartProductions.com, and navigate to Fiscal Sponsorship > Fund Your Film > and click the Fund Your Film link at the top of the page.

To contact our office, please visit the Contact page on our main website:
http://fromtheheartproductions.com/contact-info/



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